NEW Demo Night
August 22, 2011
Callaway Golf Center
Exhibition & Conference
August 24-25, 2011
The Venetian
The PGA Expo combines regional focus on Western US Golf. PGA Professionals, industry leaders, top manufacturers, and golf organizations to grow the business, participation and interest in golf.
2010 Attendee Information
JOB TITLE
- 80% Of PGA Fall Expo Attendees do not attend the PGA Merchandise Show
- 73% of Attendees at the 2010 PGA Expo were new to the event
- 53% of 2010 Attendee travel 300 miles or more to the PGA Expo
- 38% of 2010 attendees were from on-course facilities and 62% were off-course
In 2011 the PGA Expo will be held again during Las Vegas Faison Week & Co-Located with: MRKet, MODA*, Accessories: The Show and down the street from MAGIC
- You have access to 100,000+ Buyers (All attendees to these events will be allowed FREE access to the PGA Expo)
- 500+ Crossover buyers came from other Fashion Week events to the PGA Expo in 2010
New Networking Programs have been created to bring buyers together:
- TAO Networking Reception
- TAO VIP Buyer Lounge on the Show Floor
- New Demo Night at the Callaway Golf Center
- An expanded VIP program
- An expanded International Program
Exhibitors & Buyers alike raved about the new format, location and venue:
Andy Bell, Fairway & Greene & Zero Restriction – "We were very pleased with our experience. The Venetian was a terrific venue and the timing to coincide with the other key shows was perfect. Not only were we able to work productively with many of our key customers, but we also found steady traffic that created opportunities to meet new ones. We'll be back next year."
Jane Spicer, Daphne's Headcovers – "Buyers were there to buy - traffic was up and so were sales! Upbeat and optimistic - Reed should be applauded for the efforts they made to turn this show around as they did."
Susan Casagranda, Director of Retail, Torrey Pines GC, San Diego - "I was very impressed with the show; it was well-managed with the set-up being most convenient for buyers while still providing a friendly, comfortable environment. The traffic was impressive and there appeared to be more vendors. The central placement of the educational events was a plus, as was the hitting bay set-up. I accomplished all I set out to do!"
Patrick Casey, PGA Director of Golf, Brentwood CC, Los Angeles – "The show was excellent this year. It seemed as if there were more people and more customer/vendor engagement at the booths. Unlike past PGA Fall Expo's, I saw more people writing orders at the booths and more attending the educational events. I attended all the other buying shows that week and they seemed slower than what I observed last year."