| Monday, August 16 |
| Time |
Career Path |
Topic |
Speaker |
Location |
| 3:00 - 3:30pm |
AGM |
Registration & Welcome to AGM Special Event |
|
Veronese Rooms 2402-2403 |
| 3:30 - 4:00pm |
AGM |
Where do we Go From Here? |
Tracy Moffatt, K&K Consulting |
Veronese Rooms 2402-2403 |
| 4:00 - 5:00pm |
AGM |
Visual Tour of the Best Merchandise Displays from the 100 Best & Front Nine Award Winners |
Vicki Bernstein, Bernstein Retail Productions |
Veronese Rooms 2402-2403 |
| 5:00 - 6:00pm |
AGM |
What's the State of Golf Retail? |
Vicki Berstein, Lisa Langas, Tracy Moffat, Ken Morton Jr. |
Veronese Rooms 2402-2403 |
|
| Tuesday, August 17 |
| Time |
Career Path |
Topic |
Speaker |
|
| 9:30 - 10:30am |
Keynote |
Cracking the Code: The Winning Ryder Cup Strategy: Make It Work For You |
Paul Azinger and Dr. Ron Braund |
Main Stage Show Floor |
| 9:30 - 10:30am |
General Management |
Building a Referral Machine for Your Golf Facility |
Bob Devitz, PGA, Legendary Golf Management |
Bellini Rooms 2102-2103 |
| 9:30 - 10:30am |
Golf Operations |
Get Golf Ready / Play Golf America
To Attract Students And Generate New Golfers |
Ron Stepanek, PGA
Del Ratcliffe, PGA |
Bellini Rooms 2104-2105 |
| 9:30 - 10:30am |
Instruction |
Brain-based Approach for Game Improvement |
Michael Hebron, PGA
Susan Berdoy Meyers, PGA |
Bellini Rooms 2002-2003 |
| 10:45 - 11:45am |
Apparel Panel |
Project Fairway - sponsored by the Apparel Wire/powered by Golfweek |
Janice Ferguson, The Apparel Wire; Dana Coppolino & Bjorn Bengtsson, Greg Norman; Susan Shade, Tehama & IZOD G; Mark Fletcher, Sunice; Linda Hipp, LIJA; James Thompson, Pukka |
Main Stage Show Floor |
| 10:45 - 11:45am |
Personal Enrichment |
Successful Financial Planning: How to "Follow Through and Stay Out Of The Rough" |
Vance Falbaum, Royal Bank of Canada |
Bellini Rooms 2102-2103 |
| 10:45 - 11:45am |
General Management |
Best Practices - General Management -- Things You Should Know |
Mark Black, PGA |
Bellini Rooms 2104-2105 |
| 10:45 - 11:45am |
Retail |
Creative Pricing and Ways to Generate Revenue |
Al Sutton, PGA
2006 Southwest MOY |
Bellini Rooms 2002-2003 |
| 12:00 - 1:00pm |
Instruction |
Club Fitting Means Business |
PING Executives |
Main Stage Show Floor |
| 12:00 - 1:00pm |
Golf Operations |
Silent Selling: Merchandising for Profit |
Larry Early, LEXMARK |
Bellini Rooms 2102-2103 |
| 12:00 - 1:00pm |
AGM |
Too Much Inventory? Liquidation & How to Do It |
Robert Brome, CPA, Kafoury, Armstrong & Company |
Bellini Rooms 2104-2105 |
| 1:15 - 2:15pm |
Instruction |
Teaching vs. Learning Developing Approach |
Michael Hebron, PGA
Susan Berdoy Meyers, PGA |
Bellini Rooms 2102-2103 |
| 1:15 - 2:15pm |
Personal Enrichment |
Talent Management - How Your PGA Team Supports You |
Dawes M. Marlatt, Jr., PGA
David Donatucci, PGA
Kathy Wilkes,
Ron Stepanek, PGA |
Bellini Rooms 2104-2105 |
| 1:15 - 2:15pm |
Retail / AGM |
What is the State of Golf Retail? - Leading Golf Vendors and Key Buyers Roundtable Discussion |
Vicki Bernstein, Bernstein Retail Productions |
Main Stage Show Floor |
| 2:30 - 3:30pm |
Instruction |
International Coaching Strategies - How to Prepare for the 2016 Olympics |
Joseph Hallett, PGA
David Donatucci, PGA
Michael Hebron, PGA,
Susan Berdoy Meyers, PGA |
Main Stage Show Floor |
| 2:30 - 3:30pm |
Retail / AGM |
POS System Reports: Finding, Understanding & Using Jonas Reports for a Better Bottom Line |
Tracy Moffatt, K&K Consulting &
Vache Hagopian, Jonas Software |
Bellini Rooms 2102-2103 |
| 2:30 - 3:30pm |
Golf Operations |
You Can't Buy Loyalty With Discounts |
Kevin Strom, PGA, Legendary Marketing |
Bellini Rooms 2104-2105 |
| 3:45 - 4:45pm |
AGM |
Unlocking the Inventory Challenge - How Much Do You Need? |
Tracy Moffatt, PGA, K&K Consulting |
Bellini Rooms 2102-2103 |
|
| Wednesday, August 18 |
| 9:30 - 10:30am |
Instruction |
Peak Performance and Coaching |
Lynn Marriott, PGA
Pia Nilsson, Vision54 |
Main Stage Show Floor |
| 9:30 - 10:30am |
General Management |
How to Increase Tourism in face of Adversity |
Kirk Pagenkopf, PGA Magazine
Jim Ward, Premier Golf |
Bellini Rooms 2102-2103 |
| 9:30 - 10:30am |
Golf Operations |
Facebook - Linkedin - Twitter: Growing Your Business through Social Media |
Paige Balocki, Turner |
Bellini Rooms 2104-2105 |
| 10:45 - 11:45am |
Instruction |
Peak Performance Practice for Skill Development |
Lynn Marriott, PGA
Pia Nilsson, Vision54 |
Bellini Rooms 2102-2103 |
| 10:45 - 11:45am |
Retail / AGM |
Unlocking the Open-to-Buy THE Tool for Managing Inventory |
Tracy Moffatt, K&K Consulting |
Bellini Rooms 2104-2105 |
| 10:45 - 11:45am |
General Management |
WE ARE GOLF: Government Relations - Federal and Western State Coalitions and Legal Issues |
Joe Steranka, CEO PGA of America; AJ Jones, The Podesta Group; Steve Baker, Aaron, Read & Assoc.; Thomas Addis, PGA, Southern California Section CEO |
Main Stage Show Floor |
| 12:00 - 1:00pm |
WIGI |
Attract & Keep Women in Golf - sponsored by Women in the Golf Industry |
Debbie Waitkus, WIGI; Lynn Stellman, LPGA; Jan Bel Jan, ASGCA |
Main Stage Show Floor |
| 12:00 - 1:00pm |
TBD |
Impact Beyond The Lesson Tee |
Joseph Hallett, PGA
Andy Beyer, LinxTracker |
Bellini Rooms 2102-2103 |
| 1:15 - 2:15pm |
Golf Operations |
Increase Your Customer Satisfaction through Golfer Portraits |
Mark Black, PGA;
Paul Metzler, PGA Consumer Marketing |
Bellini Rooms 2102-2103 |
| 1:15 - 2:15pm |
General Management |
Golf Course Slip, Trip and Fall Management |
Chuck Bombard, PGA |
Bellini Rooms 2104-2105 |
| 1:15 - 2:15pm |
Retail / AGM |
Shrinkage: Better Controls for a Better Bottom Line |
Tracy Moffatt, K&K Consulting |
Main Stage Show Floor |
Please check the schedule regularly as the dates and times of these sessions are subject to change.