| |
Monday, August 22, 2011 |
| Start Time |
End Time |
Event |
Location |
| 2:00 PM |
5:00 PM |
Exhibitor Check-In and Set Up |
Callaway Golf Center |
| 5:00 PM |
9:00 PM |
Demo Night at Callaway Golf Center: giving away 1,000 Pukka Hats, 200 Bugle Tees |
Callaway Golf Center |
| 5:30 PM |
7:40 PM |
Divine-Nine Industry Golf Outing: closest to the Pin win a private fitting session with Callaway – not the clubs just the fitting |
Callaway Golf Center |
| 5:00 PM |
9:00 PM |
Pro's Fore Charity Contests with prizes and contests facilitated by former Big Break contestants. Prizes include (3) Grip Guides for Golf (Chip Beck Training Aids) and (3) Tour Edge Drivers |
Callaway Golf Center |
| 5:00 PM |
9:00 PM |
PGA Sports Academy Skills Testing |
Callaway Golf Center |
| 5:00 PM |
8:00 PM |
SCOR Golf Media Contest |
Callaway Golf Center |
| |
Tuesday, August 23, 2011 |
| Start Time |
End Time |
Event |
Location |
| 9:00 AM |
|
Grand Opening |
Venetian Ballroom |
| 9:00 AM |
5:00 PM |
Exhibits, Fashion FOREward Spotlight, New Product Zone Indoor Golf & Performance Center, Career Center |
Venetian Ballroom |
| 9:30 AM |
10:30 AM |
Butch Harmon – Coaching the World's Best Players |
Main Stage |
| 10:45 AM |
11:45 AM |
A Long-Term Player Development Plan: David Donatucci, PGA Performance Center |
Bellini 2102-2103 |
| 10:45 AM |
11:45 AM |
Green Golfer Initiative: Joellen Lampman, Audubon International |
Bellini 2104-2105 |
| 10:45 AM |
11:45 AM |
Develop Your Unique Selling Proposition: Kevin Strom, PGA |
Bellini 2002-2003 |
| 10:45 AM |
11:45 AM |
Southwest PGA Section – Best Practices in Growing the Game in Southern Nevada |
Main Stage |
| 11:30 AM |
12:30 PM |
What Your Employer Wants Connecting Through Golf 2.0 - Jeff Beaudry, PGA , PGA Employment Consultant |
PGA Member Business Ctr. |
| 11:30 AM |
1:00 PM |
The Changing Faces of Women's Golf Fashion – Elizabeth Noblitt & Annmarie Dodd |
Spotlight Area |
| 12:00 PM |
1:00 PM |
Take the Game to the Customer: Bob Baldassari, PGA & Will Reilly, PGA |
Bellini 2102-2103 |
| 12:00 PM |
1:00 PM |
Clever Approach to Develop and Sustain Your Customer Base: Kevin Strom, PGA |
Bellini 2104-2105 |
| 12:00 PM |
1:00 PM |
Knowing Your Customer and Deepening
the Engagement with Women: PGA of America; A panel discussion moderated by Le Ann Finger, PGA. |
Bellini 2002-2003 |
| 12:00 PM |
1:00 PM |
Mastering Magical Persuasion: Traci Brown, Body Language & Persuasion Expert, Champion Cyclist |
Bellini 2004-2005 |
| 1:15 PM |
2:00 PM |
PING putters are "Fit for Stroke" |
Main Stage |
| 1:15 PM |
2:15 PM |
Develop and Implement Your Player Development Program for Your Customers: Bob Baldassari, PGA & Ron Stepanek, PGA |
Bellini 2102-2103 |
| 1:15 PM |
2:15 PM |
Successful Financial Planning: Vance Falbaum, CIMA
Royal Bank of Canada |
Bellini 2002-2003 |
| 1:15 PM |
2:15 PM |
Know the Customer: Using Social Networking to Make a Stronger Connection: Richard Brasser, PGA and The Targeted Group |
Bellini 2104-2105 |
| 1:15 PM |
2:15 PM |
Pricing - Are You Short-Changing Your Shop?: Becky Wilkins, AGM Education Team |
Bellini 2004-2005 |
| 2:00 PM |
4:00 PM |
Focus on Fashion with Annmarie Dodd |
Spotlight Area |
| 2:15 PM |
3:15 PM |
Learn to Manage & Balance Your Inventory in Less than an Hour: Becky Wilkins, AGM Education Team |
Bellini 2004-2005 |
| 2:15 PM |
3:00 PM |
Mark Rolfing –Turning the Table on 20 Years
of Interviewing Golf's Top Players |
Main Stage |
| 3:00 PM |
4:00 PM |
Town Hall: Allen Wronowski, PGA, President Joe Steranka, CEO PGA of America |
PGA Member Business Ctr. |
| 4:00 PM |
5:00 PM |
ASK an INDUSTRY EXPERT: Women in the Golf Industry is committed to helping members grow their businesses. |
Bellini 2001B |
| 4:00 PM |
5:00 PM |
Focus on Fashion with Annmarie Dodd |
Spotlight Area |
| 5:30 PM |
7:30 PM |
Welcome Reception presented by Elations |
TAO Nightclub |
| 10:00 PM |
11:00 PM |
LAVO After-Party |
LAVO Nightclub |
| |
Wednesday, August 24, 2011 |
| Start Time |
End Time |
Event |
Location |
| 9:00 AM |
|
PGA Expo Show Floor Opens |
Venetian Ballroom |
| 9:00 AM |
3:00 PM |
Exhibits, Fashion FOREward Spotlight, New Product Zone
Indoor Golf & Performance Center, Career Center |
Venetian Ballroom |
| 9:30 AM |
10:30 AM |
GOLF 2.0 - Your Future: Dawes M. Marlatt, PGA |
Bellini 2002-2003 |
| 9:30 AM |
10:30 AM |
Develop an Effective Plan to Grow Business and Manage Price Perception: Mark Black, PGA |
Bellini 2104-2105 |
| 9:30 AM |
10:30 AM |
Observation & Physical Evaluation of the Player: David Donatucci, PGA Performance Center |
Bellini 2102-2103 |
| 9:30 AM |
10:30 AM |
Golf Course Ownership Perspective–
Adding Value & Building Business |
Main Stage |
| 9:30 AM |
10:30 AM |
Focus on Fashion with Annmarie Dodd |
Spotlight Area |
| 10:45 AM |
11:45 AM |
Peak Performance Coaching: Lynn Marriott, PGA & Pia Nilsson, PGA of Sweden |
Bellini 2102-2103 |
| 10:45 AM |
11:45 AM |
Inside the Championship Mind: Traci Brown, Body Language & Persuasion Expert, Champion Cyclist |
Bellini 2002-2003 |
| 10:45 AM |
11:45 AM |
Amplify Your Revenue with Social Marketing: Richard Brasser, PGA and The Targeted Group |
Bellini 2104-2105 |
| 10:45 AM |
11:45 AM |
Team Building for Five-Star Service: Cary Cavitt, PGA |
Bellini 2004-2005 |
| 10:45 AM |
11:45 AM |
"Know Your Customer" - PGA Merchandisers of the
Year Best Practices, presented by PGA Magazine |
Main Stage |
| 11:00 AM |
12:00 PM |
Focus on Fashion with Annmarie Dodd |
Spotlight Area |
| 11:30 AM |
12:30 PM |
Grow Your Value Starting NOW - The Strategy of Golf 2.0: Bill Keys, PGA, PGA Employment Consultant |
PGA Member Business Ctr. |
| 12:00 PM |
1:00 PM |
Peak Performance Practice for Skill Development : Lynn Marriott, PGA & Pia Nilsson, PGA of Sweden |
Bellini 2102-2103 |
| 12:00 PM |
1:00 PM |
Create and Deliver the Welcoming Service Model : Cary Cavitt, PGA |
Bellini 2004-2005 |
| 12:00 PM |
1:00 PM |
PGA Sports Academy- Developing Lifetime Players |
Main Stage |
| 12:00 PM |
1:00 PM |
Making Your Voice Heard on Issues Affecting the Golf Industry |
Bellini TBA |
| 12:00 PM |
1:00 PM |
Golf Industry Votes: Making Your Voice Heard on Issues Affecting the Golf Industry; Panelists include: Tom Addis, Exec Dir. and CEO of the Southern California PGA; Craig Kessler, Dir of Governmental Affairs at Southern California Golf Association; Bill O'Brien, GM at Maderas Golf Club; Mike McCullough, Director of Environmental and Water Resources at Northern California Golf Association; and Steve Baker, California Alliance for Golf lobbyist. |
Bellini 2104-2105 |
| 1:00 PM |
2:00 PM |
Visual Merchandising Tour & Ideas
from the 100 Best Shops: Becky Wilkins, AGM Eduation Team |
Bellini 2004-2005 |
| 1:15 PM |
2:00 PM |
Jim Huber – "Four Days In July" &
Twenty Years in Golf Journalism
(free book to first 50 attendees)
|
Main Stage |
| 1:30 PM |
2:30 PM |
Focus on Fashion with Annmarie Doddf. |
Spotlight Area |
| 2:00 PM |
3:00 PM |
What Are You Communicating to Your Players: Becky Wilkins, AGM Eduation Team |
Bellini 2004-2005 |
| 3:00 PM |
|
PGA Expo Show Floor Closes |
|